| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | 9-609-066 | Design Thinking and Innovation at Apple | Thomke, Stefan;Feinberg, Barbara | Entrepreneurship | GLOBAL BRAND DECISION AND MANAGEMENT( 746 M2100 ) |
| 2 | 9-504-025 | Singapore Airlines: Customer Service Innovation | Deshpande, Rohit;Hogan, Hal | Marketing | GLOBAL BRAND DECISION AND MANAGEMENT( 746 M2100 ) |
| 3 | 9-507-006 | Disney Consumer Products: Marketing Nutrition to Children | Bell, David E.;Winig, Laura | Marketing | GLOBAL BRAND DECISION AND MANAGEMENT( 746 M2100 ) |
| 4 | R0409D | How Global Brands Compete | Holt, Douglas B.;Quelch, John A.;Taylor, Earl L. | Marketing | GLOBAL BRAND DECISION AND MANAGEMENT( 746 M2100 ) |
| 5 | UV2801 | Absolut Vodka | Farris, Paul W.;Collins, Elizabeth | Marketing | GLOBAL BRAND DECISION AND MANAGEMENT( 746 M2100 ) |
| 6 | 9-705-508 | Samsung Electronics | Siegel, Jordan;Chang, James Jinho | Other | GLOBAL BRAND DECISION AND MANAGEMENT( 746 M2100 ) |
| 7 | R1107N | The Paradox of Samsung''s Rise | Khanna, Tarun;Song, Jaeyong;Lee, Kyungmook | Other | GLOBAL BRAND DECISION AND MANAGEMENT( 746 M2100 ) |
| 8 | R1212J | What Panasonic Learned in China | Wakayama, Toshiro;Shintaku, Junjiro;Amano, Tomofumi | Other | GLOBAL BRAND DECISION AND MANAGEMENT( 746 M2100 ) |
| 9 | TB0333 | Southwest Airlines | Inkpen, Andrew | Other | GLOBAL BRAND DECISION AND MANAGEMENT( 746 M2100 ) |